Who relies on Zac Nelles for Marketing Strategy and Copy?

So What types of Business use Zac Nelles for their Marketing Strategy and Copy?Who relies on Zac Nelles for Marketing Strategy and Copy?

Businesses that need more leads

(or patients or prospects)

Many businesses face the problem of how to get more new sales ready leads. This will include many professional practices such as Financial Planners, Mortgage Brokers, Dentists, Chiropractors and Real Estate Agents etc. Once they have them in front of a member of their sales team they often have great success. The problem is getting them there.

Without a marketing system that predictably and reliably brings in new customers on auto-pilot business owners and marketers will be forever scratching their heads about how they can really grow their business.
Many businesses could see a quantum leap in performance if they no longer had to tediously grind it out making cold calls and begging for new customers whilst relying on their ‘gun’ closer to bring ‘home the bacon.’ After all, it is much easier to sell to someone that wants to buy than to pester a ‘cold call’ into buying.

‘Mail Order’ or Direct Marketing Businesses that rely on Direct Response Copy to make their sales.

Mail order or Direct Marketing businesses often need the most sophisticated marketing systems and the strongest copy in order to survive. No other business is as acutely aware of its critical sales numbers and the need for marketing strategies and copy that will maximise response and transaction size.

Having incomplete marketing systems, leaving black holes in their marketing that customers slip in to or not using the most effective copy they can find leaves untold sums of money on the table for their competitors to waltz in and pick up.

Executing effective strategies and strong persuasive copy will maximise customer lifetime value of the target market while also ensuring maximum ROI to every piece in the marketing system.
Internet Marketers who want to increase their Lifetime Value and Decrease the Acquisition Costs

The internet is the most cutthroat marketing arena the world has ever seen. New competition is springing up every day aiming to steal your customers. Technology shifts just as often and could leave your business for dead if you aren’t on your toes. Google has killed as many businesses as it has made. As they say, if you can make it there you can make it anywhere. Internet marketing businesses almost exclusively depend on effective strategies and strong copy to survive and thrive.

For many internet marketers their entire customer relationship is derived from copy. Not using the most effective marketing strategies and copy written to meet these strategic objectives can cost you a customer as fast as they can hit the unsubscribe button.

With the right strategies and the powerful persuasive copywriting you have maximised your chances of maximising customer lifetime value which allows you to expand your front end marketing to bring more customers in which further increases the number of customers in your back end marketing program.

Businesses in the Financial Services Industry

With many people reaching retirement age and realising they don’t have enough money to retire on has created a boom in the finance and investing industry. Marketers and copywriters alike have noticed that this industry is willing to pay more than many others.

However many marketers and copywriters have not done their homework and have to go to school on their client’s money. If they don’t, they often steal your competitor’s campaigns simply by cutting and pasting. Often what they deliver is not legally compliant which means rewrites and missed deadlines.
Smart Finance and Investing companies are wising up to this and making sure that they only deal with marketing strategists and copywriters who understand the unique demands of their industry.
Businesses in the Alternative Health Industry

As many Boomers age, the Alternative Health and Healing markets are one of the fastest growing industries on the planet. However there is a downside, with many companies spruiking the next miracle cure. Acai and Goji berries spring to mind as recent ‘miracle cure alls’. And you are competing against all of these fads as customers and clients rush from one fad to the next.

Many copywriters and marketers don’t necessarily have the background to deal with this industry effectively. But because it is so large they try and do it anyway. They can’t deal with scientific research so can’t present it credibly and in a way that doesn’t turn the reader off. Worse still or they over-hype the copy to make up for their lack of understanding leaving you with marketing that is risky to use because of regulation. Worst of all, they simply steal from your competitors making you just another ‘me too’ business in the market.

This leaves you with marketing you can’t use and money spent.

However working with a marketing strategist and copywriter who has a background in the industry along with an understanding of how to present ‘hard’ science in an interesting way will go a long way to giving you credible legally compliant and most of all high ROI marketing systems.

Businesses that Want to Increase

Total Customer Lifetime Value

Total lifetime customer value is the constraint on all marketing activities. It determines how much you can spend to acquire a customer. It determines how much profit your business can make per customer.
Strategically looking at ways to increase lifetime customer value is the best investment a business can make. If you can find a way to increase the number of transactions, customer lifetime or transaction value even by 10% then you will see a quantum jump in your business.

Companies that are able to make this fractional increase can then close the loop by reinvesting some of their gains on customer acquisition so that they can put more customers into funnel. They are able to spend even more growing their Customer Lifetime Value and then they can start again until they have met their business goals.

Businesses that want more responsive leads (or patients or prospects)

Some companies can be generating too many ‘tire kickers’ or customers that aren’t qualified to do business with them.

This can lead to a lot of sales effort being wasted on the wrong prospects as sales staff work their way through the mountain of leads to find the genuine buyers. It is costly in terms of time, resources and revenue.  
Smart businesses use their marketing to sift out the genuine buyers while leaving the tire kickers and the non responders behind.

Business-to-Business Sales Organisations that need more Leads for their Sales Force

Many business-to-business marketers provide collateral to their sales teams but don’t give them a strong system to get the customer to come to them for their first meeting. This means that many salespeople are forced to cold call, do free seminars and rely on their networks for business.

However, once they have them in front of a member of their sales team they often have great success. The problem is getting them there.

Without a marketing system that predictably and reliably brings in new customers on auto-pilot business owners and marketers will be forever scratching their heads about how they can really grow their business.
Many B2B sales teams could undergo a quantum leap in performance if they no longer had to tediously grind it out making cold calls and begging for new customers or relying on their ‘gun’ closer to save the day. After all, it is much easier to sell to someone that wants to buy than to pester a ‘cold call’ into buying.

Up and Coming Information Marketers

who want their business to ‘grow up’

After some initial success many information marketers are unsure of their next move. Often after some initials setbacks or lots of hard slog, this first successful venture leaves some information marketers unsure of where to go next.

At this point, many information marketers rest on their laurels and tinker around the edges of their business. The other option available to a smart info-marketer is to leverage initial success and grow their existing operation into an integrated info-marketing business.

Integrated information marketing businesses are the most stable; enjoy the highest ROI and the largest lifetime customer value. A clear marketing plan that prioritises how to grow the business in the lowest risk way possible is essential. In order to maximise the return on the marketing investment many info marketers need a savvy marketing strategy and powerful copy are required to squeeze maximum return on every promotion.

Businesses that have Marketing ‘Black Holes.’

Many businesses have places in their sales and marketing systems where customers, leads and names fall into a black hole. They just disappear off the radar. Lost with no way of them ever coming back to do business with you. Many times this is not strategically determined but rather it ‘just happens’ by accident.

This sort of incomplete sales and marketing system costs business owners dearly. For every sale made how many have you lost? How many potential customers will never buy from you because of an accidental oversight?
Finding and removing these marketing black holes helps smart business owners in 3 ways:

1. They increase the number of active customers
2. They increase the lifetime value of customers by increasing the number of customers that convert
3. They can create a onetime windfall by going back to all the customers in the black hole and liberating the stored value.